There have been many cases of mistreatment of K-pop idols by their companies. The latest controversy concerns OMEGA X, whose members have been victims of abuse and harassment by their agency’s former president. While fans haven’t seen or heard a few cases of mistreatment, there are a few cases that have been caught live. In particular, the three K-pop idols below were scolded by company employees during a live stream.
3 K-pop idols who were scolded by company employees during a live broadcast
1. ETERNAL LIGHT Aisha
(Image: Twitter: @EVERGLOW_twt)
3 K-pop idols who were scolded by company employees during a live broadcast
In June 2021, the hashtag “#ProtectEverglow” went viral on Twitter after a now-deleted V Live voice-over featuring members of EVERGLOW was uploaded and quickly circulated online.
In the shared clip, a man can be heard yelling at someone. The original Twitter user claimed that, based on the audio clip, the person he was shouting at was EVERGLOW Aisha. His scream was so loud that it even surprised another member of EVERGLOW, who could be heard saying “Oh Jesus, he scared me” during the live stream.
(Image: Twitter: @0321GLOW)
3 K-pop idols who were scolded by company employees during a live broadcast
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sound clip was immediately removed from the V Live EVERGLOW account by their agency Yuehua Entertainment without notice. This made fans even more concerned about the idols and eventually demanded the company release an explanation of what happened during the broadcast. However, no official statement has been released by Yuehua.
2. Park Bom (2NE1)
(Photo: Instagram: @newharoobompark)
3 K-pop idols who were scolded by company employees during a live broadcast
Another instance where a K-pop idol was scolded by company employees during a live stream involves former 2NE1 member Park Bom. It happened on Christmas 2020, when the soloist interacted with her fans and celebrated the holiday with them via a live broadcast on Instagram. The ceremony was interrupted when her manager insulted her in front of thousands of fans.
While talking to the fansPark was listening to music and was really happy until her manager walked into the room she was in. The manager looked very angry and you can see how angry he is with the idol for not answering the phone that was meant for her. She then told the artist to end the live stream.
(Photo: Twitter: @jmalvrzz)
3 K-pop idols who were scolded by company employees during a live broadcast
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After the manager left the room, Park Bom fell silent and looked sad. Then she mumbled, “Why is she blaming?” before the end of the broadcast without saying goodbye to the fans.
Following the incident, her fan club BOMSHELL tweeted the hashtag trend “#RespectParkBom” to get the attention of Park’s agency, D-NATION Entertainment.
However, as with Aisha’s EVERGLOW, D-NATION has not released an official statement.
3. Former Sika FANATIC
(Photo: Twitter: @nugupromoter)
3 K-pop idols who were scolded by company employees during a live broadcast
Our last incident of scolding a K-pop idol during a live stream involved Sika’s FANATICS, although it was only heard in the background like Aisha.
In September 2020, during a live stream, four members of FANATICS (Chaelin, Rayeon, Via and Doi) sat on the couch and chatted with their fans. At the time, they held a special lottery to decide which fan would win a drawing made by a member of Doi.
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(Image credit: YouTube: one inch barrier)
3 K-pop idols who were scolded by company employees during a live broadcast
Each of the members wore short skirts or mini-dresses, exposing their legs as they had no blankets or jackets to cover them. Because of this, someone who was not visible in front of the camera, but was there he is believed to be their colleague Sika you can see him giving them jackets to cover their legs.
But then, a few minutes later, a male voice can be heard along with two instances of what sounded like someone had been hit.
(Image credit: YouTube: one inch barrier)
3 K-pop idols who were scolded by company employees during a live broadcast
The man (who was supposed to be a male staff member) said, “What are you doing, cover up [their legs] up? We’re trying to show them why you’re hiding it? You’re stupid?”
The group’s agency, FENT Entertainment, later issued an apology, stating, “We’d like to apologize to members and fans who were hurt by this.” They added that they acknowledged that the staff member’s inappropriate comment was wrong.
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Written by Maria Scott
