This month’s K-pop artist brand reputation rankings were published by the Korean Business Research Institute. Read on to see who made the list!
December 2022 K-pop star brand reputation rankings revealed: BTS, NewJeans, more
Using data collected from November 30 to December 31, the rankings were generated based on an analysis of media coverage, customer engagement, interaction and community awareness metrics for various celebrities.
(Image credit: Instagram, Twitter)
BTS and NewJeans
While there are a few celebrities on the list, various K-pop artists have also joined the December 2022 ranking!
The first on the list is soccer star Son Heung Min with an index of 16,286,284!
With a Brand Reputation Index of 10,001,486, BTS ranked 2nd in December, showing a slight improvement of 0.80% from their previous October score.
(Photo: @MnetMAMA)
Song Joong Ki moved up to third place with a brand reputation rating of 8,976,155.
Lim Young Woong placed 4th with a total score of 7,247,683.
With a brand reputation score of 6,725,823, NewJeans ranks 5th, improving its ranking by 58.18% since October.
(Photo: Instagram: @newjeans_official)
See the full Brand Reputation ranking list for December 2022 below!
1. Son Heung Min
2. BTS
3. Song Joong Ki
4. Lim Young Woong
5. NewJeans
6. BLACK PINK
7. iu
8. TWICE
9. Yoo Jae Suk
10. Red velvet
11. SEVENTEEN
12. Kim Yuna
13. NCT
14. Lee Chan won
15. Can Daniel
16. SNSD
17. ASTRO Cha Eun Woo
18. (G)I-DLE
19. SNSD Taeyeon
twenty. Kim Min Jae
21. LIVES
22. Ahn Jung Hwan
23. Young Yes
24. Kim Ho Joong
25. Lee SungMin
26. Baek Jong Won
27. Super Junior
28. boys
29. EXO
thirty. Oh my girl
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Male idol brand reputation ranking announced for December 2022
In early December, the brand’s reputation among male K-pop idols was revealed. The rankings, which were examined between November 17 and December 17, were determined by a customer engagement survey.
See the full list below!
1. Jungkook from BTS
2. Kang Daniel Wanna One
3. Jimin from BTS
4. Cha Eun Woo from ASTRO
5. V. BTS
6. Jin from BTS
7. RM BTS
8. Mino’s WINNER song
9. Suga from BTS
10. J-Hope from BTS
11. Chani from SF9
12. NU’EST and Hwang Minhyun from Wanna One
13. Baekhyun from EXO
14. G-dragon BIGBANG
15. Yoon Doojoon from Highlight
16. Choi Siwon from Super Junior
17. Minho from SHINee
18. Ong Seong Wu Wanna One
19. Rowoon from SF9
20. Juyeon THE BOYZ
21. Taeyang from BIGBANG
22. Super Junior’s Kim Heechul
23. Kim Jae Hwan Wanna One
24. Kyuhyun from Super Junior
25. Yang Yoseob’s highlight
26. Park Ji Hoon Wanna One
27. SHINee Key
28. NCT Mark
29. Jaehyun from NCT
30. Jinyoung from GOT7
Congratulations to all the artists who made the list!
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FOR IF YOU MISSED: November 2022 Singer Brand Reputation Rankings Revealed – Which artists made the list?
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Written by Israel Monte
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