k-pop Surf logo

December 2022 K-pop star brand reputation rankings revealed: BTS, NewJeans, more

December 2022 K-pop star brand reputation rankings revealed: BTS, NewJeans, more

This month’s K-pop artist brand reputation rankings were published by the Korean Business Research Institute. Read on to see who made the list!

December 2022 K-pop star brand reputation rankings revealed: BTS, NewJeans, more

Using data collected from November 30 to December 31, the rankings were generated based on an analysis of media coverage, customer engagement, interaction and community awareness metrics for various celebrities.

(Image credit: Instagram, Twitter)
BTS and NewJeans

While there are a few celebrities on the list, various K-pop artists have also joined the December 2022 ranking!

The first on the list is soccer star Son Heung Min with an index of 16,286,284!

With a Brand Reputation Index of 10,001,486, BTS ranked 2nd in December, showing a slight improvement of 0.80% from their previous October score.


(Photo: @MnetMAMA)

Song Joong Ki moved up to third place with a brand reputation rating of 8,976,155.

Lim Young Woong placed 4th with a total score of 7,247,683.

With a brand reputation score of 6,725,823, NewJeans ranks 5th, improving its ranking by 58.18% since October.


(Photo: Instagram: @newjeans_official)

See the full Brand Reputation ranking list for December 2022 below!

1. Son Heung Min

2. BTS

3. Song Joong Ki

4. Lim Young Woong

5. NewJeans


7. iu


9. Yoo Jae Suk

10. Red velvet


12. Kim Yuna

13. NCT

14. Lee Chan won

15. Can Daniel

16. SNSD

17. ASTRO Cha Eun Woo

18. (G)I-DLE

19. SNSD Taeyeon

twenty. Kim Min Jae


22. Ahn Jung Hwan

23. Young Yes

24. Kim Ho Joong

25. Lee SungMin

26. Baek Jong Won

27. Super Junior

28. boys

29. EXO

thirty. Oh my girl

YOU MAY ALSO LIKE: December 2022 male idol brand reputation rankings revealed: BTS Jungkook, Kang Daniel, more

Male idol brand reputation ranking announced for December 2022

In early December, the brand’s reputation among male K-pop idols was revealed. The rankings, which were examined between November 17 and December 17, were determined by a customer engagement survey.

See the full list below!

1. Jungkook from BTS

2. Kang Daniel Wanna One

3. Jimin from BTS

4. Cha Eun Woo from ASTRO

5. V. BTS

6. Jin from BTS


8. Mino’s WINNER song

9. Suga from BTS

10. J-Hope from BTS

11. Chani from SF9

12. NU’EST and Hwang Minhyun from Wanna One

13. Baekhyun from EXO

14. G-dragon BIGBANG

15. Yoon Doojoon from Highlight

16. Choi Siwon from Super Junior

17. Minho from SHINee

18. Ong Seong Wu Wanna One

19. Rowoon from SF9

20. Juyeon THE BOYZ

21. Taeyang from BIGBANG

22. Super Junior’s Kim Heechul

23. Kim Jae Hwan Wanna One

24. Kyuhyun from Super Junior

25. Yang Yoseob’s highlight

26. Park Ji Hoon Wanna One

27. SHINee Key

28. NCT Mark

29. Jaehyun from NCT

30. Jinyoung from GOT7

Congratulations to all the artists who made the list!

Read KpopStarz for more K-pop news.

FOR IF YOU MISSED: November 2022 Singer Brand Reputation Rankings Revealed – Which artists made the list?

KpopStarz owns this article

Written by Israel Monte

Source: (1)


K-pop news Daily

The latest on what’s moving k-pop world – delivered straight to your inbox




Leave a Reply

Your email address will not be published. Required fields are marked *