BLACKPINK is famous as the group with the most fans (only one member or unit) in K-pop.
Recently, BLACK PINK made a spectacular comeback with the full album BORN PINK and the title song Shut Down. However, JisooFans were very outraged at YG Entertainment, saying Jisoo was being mistreated.
Consequently, YG chose the image without Jisoo as the thumbnail. In addition, Rosé has a solo song called “Hard To Love” on the album, but the company did not announce it in advance, leaving fans feeling cheated.
JisooBAR released a statement saying: “We are happy to come back after 2 years. But YG can’t even be honest with the tracklist information. This is disrespectful to support Jisoo fans. We will start taking steps to protect Jisoo’s rights. Let’s unite and talk together. “
Another Jisoo fan club in China stated: “As a consumer, I can’t believe a company like YG can’t be honest with the essentials of a tracklist. From now on, with the exception of Jisoo’s personal products, we won’t be buying anything from YG. “
This is not the first time that individual BLACKPINK fan communities have announced that they will not support the group’s products to protect their idols. Earlier, LisaBAR also announced it would stop buying the BORN PINK album as YG Entertainment made a lot of mistakes while uploading the Lisa concept trailer. At the same time, the company did not update the sales of its solo albums for a long time, which influenced its achievement.
In 2021, LisaBAR announced that it would stop buying BLACKPINK albums indefinitely. The reason is that YG Entertainment did not want Lisa to attend the Bvlgari Fashion Show while all the other members attended Paris Fashion Week.
“Based on how the company treats Lisa’s solo projects as well as private projects, we decided to indefinitely stop buying albums related to BLACKPINK. Hope the company gets a reply as soon as possible. “ announced LisaBAR.
In fact, fans are only making a big contribution to the sale of BLACKPINK albums. LisaBAR spent 9 million yuan in its comeback fund to purchase products. When Lisa made her solo debut, LALISA quickly achieved 700,000 pre-orders.
As BLACKPINK is a group with only a large fan base, YG Entertainment should focus on BLACKPINK’s activities. Many big fandoms are also not afraid to stop supporting the whole group and only protect their favorite members.