How are today’s popular K-pop songs different from the past? Media Outlet explains one factor

One media recently highlighted how popular K-pop songs differ from those of the past. They also explained the alleged reason for this.

Media Outlet highlights current popular K-pop songs, mostly from girls’ groups

On October 3, Wikitree published an article explaining the similarities between the current popular K-pop songs. They also highlighted how well the girls’ K-pop groups are doing right now.

First, the media noted that girls ‘K-pop groups stand out more than boys’ groups in 2022. NewJeans and LE SSERAFIM in particular are growing their fandom at an impressive pace, while IVE and aespa (which can boast of huge popularity despite being in the industry for only one to two years) are also making great strides.

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(Photo: Facebook: aespa)
How are today’s popular K-pop songs different from the past? Media Outlet explains one factor

In addition to them (G) I-DLE, TWICE, ITZY, STAYC, BLACKPINK (who returned after about two years) and Girls’ Generation (who returned to celebrate their 15th anniversary of debut), continue to establish themselves in the music industry.

Wikitree said at the time that this fact could be easily confirmed in music charts. For example, on Circle Global’s K-pop list for August 2022, the top ten are dominated by girly k-pop groups. BTS is the only group of boys to join them at the top of the list.

(Photo: Pie Chart)
How are today’s popular K-pop songs different from the past? Media Outlet explains one factor

As seen in the photo above, BLACKPINK’s “Pink Venom” took first place, followed by “Attention” NewJeans, “Hype Boy” NewJeans, “POP!” TWICE Nayeon, “LOVE DIVE” IVE, “Forever” Girls’ Generation 1, “After LIKE” IVE, “SNEAKERS” by ITZY, “Dynamit” BTS and “FEARLESS” by LE SSERAFIM.

How are today’s popular K-pop songs different from the past? News Outlet explains one factor

Setting the popularity of girly K-pop groups aside, Wikitree has found that there is one trait that makes current popular K-pop songs like the ones listed above different from the past. It’s a fact that tracks are only two minutes long these days, which is much shorter than before.

(Photo: Facebook: TWICE)
How are today’s popular K-pop songs different from the past? Media Outlet explains one factor

According to Yonhap News, the length of the dance songs that form the basis of K-pop has recently been noticeably shortened. For example, most songs in the Circle Global K-pop Chart’s Top 10 tracks are less than three minutes long.

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Especially “POP!” TWICE Nayeon is two minutes and 49 seconds, while IVE’s “LOVE DIVE” and “After LIKE” are two minutes and 57 seconds, LE SSERAFIM’s “FEARLESS” is two minutes and 49 seconds, and NewJeans’s “Note” is two minutes and 58 seconds. seconds “.

(Photo: Instagram: @newjeans_official)
How are today’s popular K-pop songs different from the past? Media Outlet explains one factor

Looking at the popular K-pop songs from 2012, 10 years ago, PSY’s “Gangnam Style” lasts three minutes and 42 seconds, “Loving U” SISTAR lasts three minutes and 38 seconds, BIGBANG’s “Fantastic Baby” lasts three minutes and 52 seconds. . etc. It is obvious that they were a minute longer than the current dance songs.

According to Wikitree, music industry officials have interpreted this change as a pathway to the development of short content such as TikTok videos, Reels and YouTube Shorts. This is because the short video challenge has become the primary way to promote a new song.

(Photo: Facebook: IVE)
How are today’s popular K-pop songs different from the past? Media Outlet explains one factor

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In fact, when a K-pop artist drops a new track, he always starts a dance challenge on social media platforms like Tiktok.

Wikitree said further that it has been analyzed that the length of the K-pop songs has been shortened as they have to show both the melody and the song’s chorus in a short time of one minute.

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With a script by Maria Scott