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I’m a Celebrity: How Much Do Participants Earn This Year?

I’m a celebrity… Get me out of here! returned with a brand new series with a fresh cast of riders.

The ITV series takes place in Wales, unlike Australia, for the second year running due to the pandemic

Proceedings began last week with a landmark episode in which broadcaster Richard Madeley and Saturday singer Frankie Bridge led two teams in the Bushtucker’s first attempt. Madeley has since been forced to leave the show after being taken to the hospital as a “precautionary measure” due to ill health.

While many viewers usually express sympathy for the contestants going through these tough trials, it’s worth remembering that they were paid good money for being on the show.

So how much does each celebrity earn for their appearance on a reality show? The full amount has not been officially announced, but it appears to be the highest paid celebrity this year Good morning Britannia co-host of Madeley.

It is reported that Madeley will take home £200,000 for his performance, which is less than last year’s two players Mo Farah (£300,000) and Vernon Kay (£250,000).

This supports the thesis that producers are spending less on talent than in previous years, perhaps due to cutbacks related to the pandemic.

In 2019, Caitlyn Jenner earned £500,000 for her performance, with winner Harry Redknapp taking home the same amount in 2018.

In the same year, Noel Edmonds is said to have received £600,000 for his brief stint in 2018, making him the highest paid celebrity ever involved.

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Looking at the payments from the previous year, this can be deduced Emmerdale Star Danny Miller will be paid around £75,000 for his performance.

Danny Miller Quits ‘Emmerdale’ Before Joining ‘I’m A Celebrity’


Meanwhile, the salaries of MBE Olympic diver Matty Lee and Paralympian Kadeena Cox are expected to be around £50,000.

In previous years, retired footballer and pundit David Ginola may have earned more than he likely will this year, given these suspicious cutbacks linked to the pandemic. In 2019, Ian Wright secured £400,000 for his performance.

The same goes for Bridge. In 2019, Girls Aloud star Nadine Coyle earned £250,000, meaning Bridge’s salary is unlikely to be too far behind Madeley’s.

I’m a celebrity continues nightly at 9pm on ITV


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