ITZY is back with a new concept.
On November 25, Seoul hosted a showcase to celebrate the release of ITZY’s new mini-album “Cheshire”. All five ITZY members attended the event.
ITZY’s upcoming title track “Cheshire” is said to fill listeners with self-esteem with a message that tells them to believe in their own feelings, not their head, because there is no right answer to questions and worries about yourself. Fresh piano riffs and punchy bass sounds will captivate your ears, plus it boasts the cool charm of ITZY with powerful lyrics and a stylish and addictive melody.
This album contains a total of 4 tracks, including the title track “Cheshire”, followed by “Snowy”, “Freaky” and the pre-released English single “Boys Like You” due out in October.
During the presentation, Yeji’s leader said:We’re nervous, but we’re happy to welcome you like this.” Chaeryeong said: “We’ve been preparing for this album while preparing for a world tour.”
ryujin said, “Borrowing the character of ‘Cheshire’, we were inspired by the mysterious atmosphere and feeling. This is how the concept of “Cheshire” was born.
When asked how they visually expressed the message and concept of “Cheshire”, Chaeryeong said: “We made ‘Cheshire’ with the feeling that we were trying to believe in ourselves. We shot a video with glow-in-the-dark nails as the climax, and after thinking it over, we put out a facial expression.”
Introducing the new song, Lia said: “When I first listened to this song, I thought it had a very new feel to it. It sounds extremely groovy and has an ambiguous dreamy vibe. The song “Sneakers” from our last comeback is quite energetic and exciting. Because there was so much interest, we made a new song this time because we wanted to greet you all in a different way. It’s a good song and I really want you to hear it soon.”
Regarding the reason they chose “Cheshire” as the title song, Yuna explained: “We prepared this album before ‘Sneakers’. We spent a lot of time and effort on Cheshire. The reason why all members of ITZY decided to try out the new look was because we wanted to approach listeners in a new way.”
Yeji said “The lyrics of ‘Cheshire’ are about going straight from the heart because there are no answers to countless feelings. The atmosphere of the title track creates a new concept for us, but the message it conveys is the same as what we’ve always strived for.”
Mentioning the attractive point of “Cheshire”, Yuna said: “I think each of the five members shows a different picture.”
Regarding the member who best realized the “Cheshire” concept, Ryujin said: “When fans look at ITZY, they always call us ‘five cats’ with different charms. I think Chaeryeong did his best on this album. Chaeryeong has successfully unveiled a brand new page and she is the member who fits the concept the most.” surprising everyone, including Chaeryeong.
Lia added, “I think Ryujin is like a humanized version of cats. She digested the concept of ‘Cheshire’ so well, which is fun and mysterious.”
When asked how Park Jin Young reacted to the album, Ryujin said: “Producer Park Jin Young hosted Naver NOW’s ‘Gap of ITZY’ and we were very shocked when he chose ‘Cheshire’ as his favorite song,” addition “Even when we had private meetings, he would also talk about how much he loved Cheshire. He gave a lot of compliments on the song.”
ITZY will make a comeback with the release of their new EP “Cheshire” and the title song of the same name on November 30th.