The individual brand reputation score of female members of girls’ groups has not changed this month.
BLACK PINK Jennie ranked first in the individual reputation of brands belonging to girly groups in September as a result of big data analysis.
On September 18, the Korean Institute of Corporate Reputation Research obtained big data from 135,634,651 brands from 579 members of the girls’ group between September 18 and 18 to analyze their large reputation data for individual brands. Brand Reputation Index was analyzed with participation index, media index, communication index and community index through customer behavioral analysis.
September’s top 30 brand reputation rankings for individual girl groups are BLACKPINK Jennie, NewJeans Minji, Girls ‘Generation Yoona, Oh My Girl Mimi, BLACKPINK Jisoo, NewJeans Hanni, BLACKPINK Lisa, Girls’ Generation Taeyeon, Girls ‘Generation Seohyun, NewJeans Haerin, Girls’ Generation Yuri, BLACKPINK Rosé, NewJeans Hyein, Girls’ Generation Sunny, Girls’ Generation Sooyoung, TWICE Jihyo, New Jeans Danielle, Oh My Girl Arin, TWICE Jeongyeon, Ive Jang Wonyoung, IVE Liz, IVE Gaeul, TWICE Mina, Girls’ Generation Hyoyeon, Red Velvet Joy, aespa Karina, aespa Winter, IVE Ahn Yujin, IVE Rei and IVE Leeseo.
Compared to the 13,239.6717 big data for the girly personal brand in August, this month’s result increased by 2.45%.
The Brand Reputation Index is an index created on the basis of a brand’s big data analysis by finding online consumer habits that have a large impact on brand consumption. By analyzing the reputation of individual brands belonging to girly groups, it is possible to measure the positive and negative ratings of brands belonging to girly groups, their media attention, consumer interest and traffic. The individual brand reputation analysis of the members of the girls’ groups included a brand valuation analysis that measured their brand impact.
The BLACKPINK JENNIE brand, which ranked first in the Individual Brand Reputation Ranking of members of girls’ groups this month, was analyzed with an index of 5,059,756 as an attendance index of 483,327; media index 996,461; communication index 1,735,669 and community index 1,844,300. Compared to its Brand Reputation Index of 5,141,766 in August, the result is down 1.59%.
The NewJeans Minji brand was analyzed in second place with a brand reputation index of 4,265,975 points and a participation index of 1,807,535; media index 998,515; communication index 732 164; and a community index of 727,762. Compared with its Brand Reputation Index of August 4,574,344, the NewJeans Minji brand fell 6.74%.
The Girls’ Generation Yoon brand was analyzed in third place with a brand reputation index of 3,917,977, a participation index of 1,210,459, a media index of 853,204, a communication index of 949,523 and a community index of 904,791. Compared to Yoon’s brand reputation index of 4,096,329. in August, it fell by 4.35%.
Koo Chang-hwan, director of the Korea Institute of Corporate Reputation Research, said: “As a result of an analysis of the individual brand reputation of girls’ members in September 2022, the Jennie BLACKPINK brand came first. Analyzing the individual categories of Jennie’s brands, compared to her result for the previous month, it increased by 2.45%. According to detailed analysis, Jennie brand consumption increased by 8.19%, brand emissions decreased by 8.25%, brand communication increased by 10.12% and brand expansion decreased by 1.11%.