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MV BLACKPINK “Shut Down” and “BORN PINK” officially released + Group talks about album

BLACKPINK officially returns with the album “BORN PINK” and the music video “Shut Down”, marking the end of their almost two-year hiatus.

MV BLACKPINK “Shut Down” and “BORN PINK” officially available

On September 16 at 1:00 p.m. KST, BLACKPINK returned with their eagerly anticipated second full-length album “BORN PINK”, featuring the title track “Shut Down”, the pre-release song “Pink Venom” and six additional B sides.

(Photo: Facebook: BLACKPINK)
MV BLACKPINK “Shut Down” and “BORN PINK” officially released + Group talks about album

“Shut Down” is a piece that creatively combines the classic violin solo “La campanella” by Niccolò Paganini with the characteristic hip-hop sound of the band. It was composed by TEDDY and 24, and the lyrics were written by TEDDY, Vince and Danny Chung.

According to YG Entertainment, “Shut Down” is a song that opens up new horizons in BLACKPINK music.

READ ALSO: MV BLACKPINK “Pink Venom” Hits New YouTube Milestone

BLACKPINK Pink Venom

(Photo: Facebook: BLACKPINK)
MV BLACKPINK “Shut Down” and “BORN PINK” officially released + Group talks about album

In an interview with XportsNews, Jennie described BLACKPINK’s “Shut Down” as a song that takes the unwavering charisma that BLACKPINK has so far brought to the next level. She added: “The combination of the classic and trendy hip-hop beat is more memorable and has the charm of a new yet very catchy one.”

Jennie went on to say that she thinks the sane and witty lyrics and “Shut Up” point choreography will become fun.

BLACKPINK Off

(Photo: Facebook: BLACKPINK)
MV BLACKPINK “Shut Down” and “BORN PINK” officially released + Group talks about album

In the music video, BLACKPINK paid tribute to his previous songs released in the last six years, such as “BOOMBAYAH”, “DDU-DU DDU-DU”, “Whistle”, “Playing With Fire” and more.

The group attracted an impressive 1.3 million live viewers at the premiere of MV BLACKPINK’s “Shut Down”.

READ MORE: THIS little detail in MV Teaser BLACKPINK’s “Shut Down” makes fans laugh

BLACK ROSE BORN PINK

(Photo: Facebook: BLACKPINK)
MV BLACKPINK “Shut Down” and “BORN PINK” officially released + Group talks about album

Before the release of “BORN PINK”, the quartet conducted a live countdown (which was previously recorded), during which they watched clips from “Pink Venom” [Light Up The Pink campaign, played games, and showed the various editions of their “BORN PINK” album.

Moreover, the quartet mentioned their upcoming world tour “BORN PINK,” detailing the cities they will visit, including the new places that weren’t included in their previous tour. To wrap up the countdown live, the members read the message they each prepared for BLINK

Watch BLACKPINK’s “Shut Down” MV below:

BLACKPINK talks about second full album “BORN PINK”

During an interview with Xportsnews, the members of BLACKPINK also tackled their second full-length album “BORN PINK”.

BLACK ROSE BORN PINK

(Photo: Facebook: BLACKPINK)
MV BLACKPINK “Shut Down” and “BORN PINK” officially released + Group talks about album

Regarding the release of BORN PINK, Jisoo excitedly said, “Since this is an album we’ve been working on for a long time, I’m really excited and can’t expect it. Venom ”, we were happy to promote it. Thanks to this, we are able to come back with joyful nerves.

YOU MAY ALSO LIKE: Alleged leak of BLACKPINK Rosé on the surface of Bella Poarch’s track

BLACKPINK Jisoo went on to say that the members ‘desire to pay back to the fans was greatest, so they are curious about the fans’ reaction. “When the album comes out, the first thing I will do is look for our fans’ reaction.”

BLACKPINK Off

(Photo: Facebook: BLACKPINK)
MV BLACKPINK “Shut Down” and “BORN PINK” officially released + Group talks about album

Reflecting on the production process for the album, Jennie said: “Working with my members was fun as always. From our concept meetings to the last recordings, there are always new ideas. emotions and bring out something from within. “

She further said that while members were giving and receiving feedback from and to each other, she felt that the group shone most when all four members were together.

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With a script by Maria Scott

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