Most views of NCT 127’s “2 Baddies” music video are believed to come from promotional advertising on YouTube. Read on to find out what started the speculation.
NCT 127 “2 Bad” MV Impressions Mostly from Promotional Ads? Because of this, speculation arises
On September 15 at 6:00 PM KST NCT 127 pre-released the music video for “2 Baddies”, the title song from their new studio album of the same name (which was removed the next day).
(Photo: Twitter: @ NCTsmtown_127)
NCT 127 “2 Bad” MV Impressions Mostly from Promotional Ads? Because of this, speculation arises
Hip hop dance track “2 Baddies” is about running forward while focusing on your own rules. The MV for the song features various computer graphics, sparkling lighting, and more.
NCT 127’s music video “2 Baddies” has amassed 75 million views on YouTube and nearly a million likes at the time of writing. Recently, however, there have been discussions about the number of MV views that come mainly from promotional advertising.
READ ALSO: NCT 127 buys bread from a famous bakery – but people are “upset” about it
(Photo: Facebook: NCT 127)
NCT 127 “2 Bad” MV Impressions Mostly from Promotional Ads? Because of this, speculation arises
On September 25, an internet user created a post titled “There are hot talks about 85% of MV NCT 127’s views from promotional advertising” in the TheQoo online community.
First, an internet user talked about the fact that NCT 127’s music video “2 Baddies” was not on YouTube’s top 100 music videos for the week of September 9-15, even though it reached 20 million views 18 hours after its release.
An internet user said: “This week’s chart covers 19 hours from the movie’s release, and they had a total of 20 million views, including promotional views, but the actual views didn’t even reach four million (# 100), so they didn’t even hit the chart.”
(Photo: Twitter: @ NCTsmtown_127)
NCT 127 “2 Bad” MV Impressions Mostly from Promotional Ads? Because of this, speculation arises
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User TheQoo meant that YouTube’s weekly top 100 music videos (dated September 9-15) ranked MVs based on views they received within 19 hours of their release. However, NCT 127’s music video “2 Baddies” did not make the rankings, even though it peaked at 20 million views 18 hours after its premiere.
The video, which was number 100 this week, collected four million views, so the internet user believed that the actual views of “2 Baddies” did not exceed four million.
Second, the internet user noted the number of views of NCT 127’s “2 Baddies” in the second week of release, based on the weekly top 100 YouTube videos from the week of September 16-22.
(Photo: Twitter: @ NCTsmtown_127)
NCT 127 “2 Bad” MV Impressions Mostly from Promotional Ads? Because of this, speculation arises
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“In this week’s chart, the calculation doesn’t take into account the first day of release (Y / N: which was counted in the previous week), but does take into account the entire week and only got an additional eight million views. promotional ads, their total number of impressions was 65 million ”.
They added: “By 1:00 AM this Friday, their real views were around 12 million while their promotional views were 65 million.”
(Photo: YouTube)
NCT 127 “2 Bad” MV Impressions Mostly from Promotional Ads? Because of this, speculation arises
On YouTube Weekly’s Top 100 Music Videos List (dated September 16-22), NCT 127’s “Baddies” debuted at number 21 with 8.17 million views in its first week (not including release day).
By the time MV hit the charts, it already had 65 million views. Therefore, the Internet user speculated that NCT 127’s views of “2 Baddies” music videos came mainly from promotional advertisements (82% vs. 87%).
What are the reactions to MV NCT 127 “2 bad” impressions mostly from promotional advertising?
At the time of publication, TheQoo’s post exceeded 82,000 views and over 1,200 comments. Other Internet users who saw the post, as usual, have different opinions.
(Photo: Twitter: @ NCTsmtown_127)
NCT 127 “2 Bad” MV Impressions Mostly from Promotional Ads? Because of this, speculation arises
One internet user commented that NCT 127’s biggest fandoms are in Korea and China, but because China is “blocking” YouTube, the group only has Korean and foreign SM fans. That is why their views are low.
They continued: “The fact that they can sell so many albums is all thanks to the loyal love of Chinese fans for SM.”
The other comments are as follows:
“Did their music video really get 8 million views? Are these calculations from YouTube and not from another site? Can they have such a big gap? “
“Wow… this is serious. At this point, it’s not that their fans aren’t watching their music videos, but their fandom isn’t big enough to upload it that often, is it? “
“I felt the promotional ads were harsh this time. Since they are releasing them at the same time as BLACKPINK, they probably felt they were missing. If you compare likes to views from theirs and BLACKPINK, the difference is too big. “
“Wow, this is terrible. They have too few impressions compared to their sales. “
“I thought they were popular.”
“Wow, are their fans skipping their song too? But how is that possible? “
What are your thoughts on this? Leave a comment below!
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With a script by Maria Scott
