NCT Dream’s “Candy” pop-up stores in Seoul created long queues of shoppers on their opening day, showing just how much demand there is for the group’s winter special mini-album.
NCT Dream’s pop-up “Candy” stores attract thousands of shoppers – here’s how long the lines were
On December 16, NCT Dream released a special winter mini-album “Candy”, which features a remake of H.O.T.’s 1996 hit “Candy”.
(Photo: Facebook: Sen NCT)
NCT Dream’s “Candy” pop-up stores attract thousands of shoppers – here’s how long the lines were
To celebrate the release of the album, SM Entertainment opened pop-up stores in Hongdae and Yeonhui-dong on January 20, where fans can purchase the physical version of “Candy” and other official merchandise. The product was also made available at the company’s flagship store “Kwangya@Seoul” in Seongsu-dong.
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Every store began to see a line of shoppers at dawn, even in cold weather. And around 10:00 KST on the 20th, just before opening, the queues were already 200 meters long. According to NEWSIS, around 3,000 people hit the stores on the first day alone.
(Photo: NEWSIS)
NCT Dream’s “Candy” pop-up stores attract thousands of shoppers – here’s how long the lines were
NEWSIS also reported that since December 20, when NCT Dream’s “Candy” was available for purchase in brick-and-mortar stores across the country, major music stores in Seoul – such as those in Gwanghwamun, Gangnam and Jamsil – attracted hundreds of fans three hours before the stores opened creating a sea of people.
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(Photo: NEWSIS)
NCT Dream’s “Candy” pop-up stores attract thousands of shoppers – here’s how long the lines were
Korean media further reported that some fans had pre-ordered the album through reservation, but had received notices from retailers that delivery would be delayed due to insufficient supply. This shows how quickly the album disappeared from storage.
(Photo: NEWSIS)
NCT Dream’s “Candy” pop-up stores attract thousands of shoppers – here’s how long the lines were
The huge popularity of NCT Dream’s “Candy” was initially confirmed by the number of registered pre-orders. On December 19, it was announced that the EP had surpassed 2,004,000 pre-orders as of December 18, an amazing achievement for a winter special album. This means that the group will once again win the title of “two-million seller”.
(Photo: Facebook: Sen NCT)
NCT Dream’s “Candy” pop-up stores attract thousands of shoppers – here’s how long the lines were
Also, “Candy” topped the iTunes Album charts in at least 17 different regions around the world the day after its release. It even got an official platinum certification from QQ Music in China for raising one million yuan.
Did you manage to buy a copy of NCT Dream’s “Candy”?
NCT Dream breaks personal first day sales record with ‘Candy’
In other news, NCT Dream set a new personal first-day sales record on the Hanteo Chart with their special winter mini-album.
(Photo: Facebook: Sen NCT)
NCT Dream’s “Candy” pop-up stores attract thousands of shoppers – here’s how long the lines were
On the same day of release, “Candy” sold a total of 761,609 copies, beating the previous record of 703,700 copies set by their second full-length album “Glitch Mode” and becoming the group’s second project to sell over 700,000 copies on its first day ( after “fault mode”).
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Moreover, “Candy” is currently the best-selling album by sub-unit NCT and boy band SM Entertainment on its first day.
(Photo: Facebook: Sen NCT)
NCT Dream’s “Candy” pop-up stores attract thousands of shoppers – here’s how long the lines were
To date, NCT Dream’s “Candy” has sold over 983,590 albums, becoming their third best-selling project in its first week (surpassing “Beatbox” with over 848,000 units sold). The number includes only their sales on day 1 and 2.
Watch NCT Dream’s “Candy” music video below to celebrate the septet’s amazing feat:
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Written by Maria Scott
