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NMIXX’s latest single “Dice” receives mixed reviews as fans demand a change in the group’s musical direction

“Please, if you want them to be successful, they need more mainstream songs.”

NMIXX fans say the group’s musical direction should appeal to a wider audience for the group to be successful.

NMIXX | JYP Entertainment

JYP EntertainmentThe newest girly team has yet to grow and fans fear they will be left behind in the race for fourth-generation domination.

Though less than a year has passed since their debut, time is a rare and whimsical commodity in the world of K-Pop as a girl band New Jeans Since their debut in July, it has taken nearly two months to become one of the fastest-growing groups in all of K-Pop. This is especially true given the IVEwhich debuted just two months before NMIXX, became one of K-Pop’s greatest performers. By comparison, the JYP rookie group has yet to make a similar impact. The urgent need is compounded given that YG Entertainment has yet to make its debut, their fourth-generation offering, which is in line with industry consensus, is to be worthy of being BLACKPINK direct hoobaes.

New Jeans | I love

IVE | Spacecraft entertainment

Many NMIXX fans blame JYP Entertainment’s musical direction for the group as reason the group doesn’t attract a larger audience. The group’s debut single “OO” was also criticized as being too niche after its release. Fans fear that the group’s “Mix-Pop” concept of mixing tempo, themes, and even concepts in one song, suffocates the group’s potential.

NMIXX | JYP Entertainment

On September 19, the group returned with their single “Dice”. The song is a fast-paced mix of rap verses and French horn acoustics, before turning into a heavy, synth-laden digital mash in the spirit of the band’s “Mix-Pop” concept. In an industry that relies so heavily on repetition, ironically, a formula that was JYP’s signature in the second-third generation, NMIXX the music so willingly shuffles entire musical motifs in 40-50 second parts. Although ambitious, fans are not impressed.

Fans flocked to online forums to mourn the group’s musical direction, leaving virulent reviews of the group’s latest offering.

  • “At this point, the members of NMIXX were tricked by JYP Entertainment. They probably practiced watching groups like TWICE and ITZY. If they continue to release such music, the popular masses will ignore them even more. If they release another song like this, I think JYP Entertainment will lose its girly title.
  • “How in the world can they release this crazy music @ss? I bet the group was shocked when they first heard that. “
  • “I’m listening to it now and I don’t know what I’m listening to.”
  • “Please, if you want them to be successful, they need more mainstream songs.”
  • “There isn’t one part of a song that I find catchy.”

The most popular comments in another post received similar criticism.

  • “I feel so sorry for Sullyoon. She could be the center of any group, but due to being in JYP Entertainment, she dropped out. “
  • “It has nothing to say except that it is bad. This is so crazy. It’s not hating them, but I don’t know what I was just listening to. “
  • “I was hoping it would be different this time, but my hopes were ruined.”
  • “How can you give us anything worse than” oo “? They say it gets better over time, but I don’t want to hear it again. “

What are your thoughts? Check out the group’s MV for “Dice” in the link below.

Source: Nate miss and Nate miss

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