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“Park Bo Gum Effect”, his ad exceeded 10 million views in the shortest time

Famous actor Park Bo Gum proves his influence with a new video ad that has garnered 10 million views on YouTube.

On September 15, household brand Ace Bed announced that their third ad in the Good Sleep Campaign, featuring Park Bo Gum, exceeded 10 million views on YouTube as of September 13. With that number of views within 30 days of its launch on August 13, the video ad broke its previous record of 10 million views in 35 days.

Over the past 5 years, Ace Bed has worked hard to promote the importance of sleep and the value of proper beds through its “Good Sleep Campaign” which emphasizes the good sleep effect. Thanks to this record, all ads published as part of the “Good Sleep Campaign” exceeded 10 million views on YouTube.

It was analyzed that this new record was attributable to the immense influence of actor Park Bo Gum. After being selected as Ace Bed model in 2018, Park Bo Gum represented the brand through various advertisements before enlisting in the military in August 2020.

As a member of the Honorary Naval Military Music Battalion, he returned to the entertainment industry after military service in April 2022 and chose Ace Bed as his first commercial.

Speaking of the actor, an Ace Bed official said: “The ad is gaining huge popularity with fans who have been waiting for Park Bo-gum, which has a bright and fresh image as it returns to a cooler look after serving in the military. Now the number of views is steadily increasing by hundreds of thousands of views per day. “

Source: Daum


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