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The creative director of the BLACKPINK tour sees a fundamental difference between K-Pop concerts and Western artists

This key element makes K-Pop concerts even more special.

BLACK PINK completed 14 BORN PINK shows in the US and Canada, concluding the North American leg of the tour.

The group has yet to complete the European and Asian legs of the tour, with the next stops being seven cities across Europe.

BLACKPINK at Banc Stadium in Los Angeles | @BancStadium/Twitter

The show mesmerized fans and other celebrities with an amazing performance of their new songs as well as older hits. They went above and beyond in carefully planning the production of the biggest tour ever hosted by a K-Pop girl group.

| @BancStadium/Twitter

Tour Creative Director, Amy Bowermanrecently sat down with VICE for an interview on all topics BORN PINK World Tour.

Amy Bowerman has collaborated with artists such as Harry Styles, Rina Sawayamaand Dua Lipa and walked over to YG Entertainment about the BLACKPINK tour this spring.

BLACKPINK Rosé solo scene | @amylouisebowerman/Instagram

Under Bowerman’s creative direction, they successfully planned a show with a quick twist. The band managed to create a great concert thanks to the creative input of the members themselves.

Despite an impressive list of tours by A-list stars around the world, Bowerman realized that the key element of K-Pop concerts is that they are different from concerts by Western artists, and these are the fans. It quickly became an element around which Bowerman had to make adjustments.

| @amylouisebowerman/Instagram

I learned how valued fans are in K-pop. K-pop fans get as much attention live as the group, which is amazing. It was an amazing thing to learn more.

— Amy Bowerman

She made a specific comparison, stating that the end of each concert is often timed to remove the artist from the stage as quickly as possible and drive him out of the hall without anyone noticing.

Adele disappears in a cloud of confetti during her last show in Las Vegas

In contrast, K-Pop artists often address fans directly at the end of a concert in their “ending”, remaining on stage to read fan signs, take photos, sometimes answer questions, and even accept gifts. On the BORN PINK tour, VIP ticket holders have the chance to see the group in a unique “shipping” experience.

Bowerman admits that “sending” created some of the tour’s most viral moments heart-rending and sometimes surprising interactions between BLACKPINK and BLINKs.

If you look at the videos from the tour so far, it’s mostly BLACKPINK who engages with the fans.

— Amy Bowerman

I think there’s a western view that the K-pop world is pretty cold because their performances are very polished. But breaking them up for a human moment turns it from this huge, untouchable thing into something fans can really get involved with.

— Amy Bowerman

When a group isn’t creating unforgettable memories with BLINKs, they’re also creating lifelong memories with each other!

Check out the article below to learn more about BLACKPINK BORN PINK trip!

BLACKPINK Rosé’s incredibly warming gesture towards Jennie goes viral



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