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This k-pop group once tried to sell their DNA to fans to fund their next album

Would you buy it?

As K-Pop groups are able to gather a larger audience around the world, their likelihood of success increases as they can gain the support of fans outside of their country. For some groups, this meant the difference between going on as a group or being resolved. One method many K-Pop groups have been able to get direct support from fans is through crowdfunding.

While MakeStar is now known for hosting exclusive album sales events, including pre-sale benefits and online fan signing events, it was originally one of many that hosted international crowdfunding events shared by idol groups. For many groups that sometimes struggle to be successful, this was the best way to continue trying to follow their dreams when their company did not have the funds to produce a new album.

Crowdfunding project for the mini-album of the K-pop group STELLAR. | MakeStar

Typically, the group would share their crowdfunding project, be it a photo book or album, with fans in the hopes that they would earn enough money to produce said item. Fans could ‘support’ the project and would have various benefits for donating funds that could include signed albums or even dinner with the group.

These kinds of privileges were a huge incentive for the project and were often enough to be the first to sell.

The highest level of profits in the K-Pop crowdfunding of the girls’ STELLAR group. | MakeStar

Many groups have been successful in using such sites and have exceeded their original goal by many thousands of dollars many times without much trouble.

| MakeStar

| MakeStar

One of the first attempts at K-Pop crowdfunding ended early, however, due to the specific benefit offered and the way it was received by the K-Pop fandom.

KISS 2013 | NH Media

K-pop group Kiss made his debut in 2008 as a six-piece boy band along with other groups such as 2PM, 2AM and SHINee. U-KISS did not reach the popularity of its peers in the country (the group only achieved its first win in the music program in 2015 after gaining and losing several members) and sought the help of fans around the world through crowdfunding in 2013.

The group aimed to raise funds for their next return album and made an official crowdfunding link with the information available on their Facebook page.

| Kiss/Facebook

Fans were able to donate varying amounts from around $ 2 to around $ 900, with various bonuses and gifts that the group sent to supporters. One of the levels quickly noticed the advantages mentioned. For around $ 110, a fan was getting what was called a DNA enhancement.

Fans initially assumed the DNA accessory would be similar to SIECZKIE a protein card that gave fans information about the group member’s ability to fight disease and other information about their genes. This information may now be considered invasive, but at the time it was extremely popular.

After the crowdfunding page was reopened after the initial removal, fans were able to see exactly how the DNA accessory was described. The site stated that after the project is completed, there will be “send accessories (e.g. necklace, ring, etc.) containing U-KISS DNA ” to everyone who has purchased this particular level.

The wording of this level confused many fans and led some to believe that U-KISS NH Media it would go much further than the previously sold “DNA” merchandise and would actually ship items that contained penile DNA, such as blood or hair.

The K-Pop community as a whole did not respond well to the idea of ​​selling these kinds of goods. This, coupled with distrust and the question of why the group had to finance its return, led to the project being canceled. U-KISS continued to release their next album despite the lack of financial support from the project sponsors.

The group has taken no further crowdfunding efforts and is now active as a group of three after leaving the plant offering the DNA supplement.

| Tango music

While it’s easy to see how you could interpret this sort of thing back then, it’s nice to see other groups are able to directly find the support of their fans and continue to release music.


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